By Miva Merchant: News, Offers, and Info
January 24th, 2008
Miva Merchant is a pioneering shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only to sell the Miva Merchant shopping cart division to private investors in August 2007. One of these investors, Rick Wilson, is a former Miva Merchant executive who rejoined the company. We asked him about the new Miva Merchant.