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Volusion 2011 (v11) is released - 35% faster

Volusion Volusion, the leading ecommerce software provider for entrepreneurs selling online, released the latest version of its award-winning ecommerce software platform. The overhauled Volusion 2011 (V11) contains an intuitive and elegantly redesigned administration console and new enhancements based on more than 10 years of customer and market data, resulting in the world’s most advanced and user-friendly ecommerce software platform. Because of the newly designed interface, early testing among ecommerce merchants proves the most common tasks are now 35 percent faster to complete compared with previous versions.

Behind the Design

Volusion 2011 - View FeaturesTypically ecommerce software platforms are built for web managers and contain tedious and complicated administrative interfaces. V11 is the result of Volusion’s Out of this World™ Support program, which employs dozens of specialists in the areas of customer support, customer experience, onboarding business coaching and analysis to collect, research and determine the specific needs of ecommerce merchants. The team analyzed feedback and requests from its 20,000 online merchant customers, studied market data, user behavior and interface usability to help redesign the Volusion software platform.

The team found that with an uncertain economy, the majority of new merchant entrants continue to come from non-technical backgrounds, are often managing many other aspects of business and have little time to dedicate to their own website. With these findings at the cornerstone of development, it was critical the platform take on more of a consumer friendly design while adding powerful, new merchandising tools to keep merchants on the leading edge of the industry.

Creating Efficiencies and Conversions

The following features are among the list of new enhancements included in V11.

  • Simplified navigation: The friendly new administration console was redesigned to make the most powerful tasks easy to use. Inspired by the elegance and simplicity of modern consumer technologies, the improvements facilitate 35 percent faster, more efficient operations.
  • Product comparison: Allows merchants’ customers to make side-by-side product comparisons, a proven conversion tool that reduces site abandonments. Can we point to a source?
  • Updated charts, graphs and stats: A comprehensive new dashboard consolidates merchants’ most relevant business data in one convenient view, allowing them to quickly track sales activity and trends at a glance.
  • Improved ‘help’ system: Support is just one mouse click away with context-aware support modules located on every page. If merchants get stuck, need a hint or just want to learn more about the functionality of a particular page, a conveniently placed help icon in the upper right of every page is now always accessible.
  • Efficient product management: Drastic improvements to product management pages allow users to manage all aspects of their product line in one place, including product options and images.
  • Abandoned cart emails: Merchants may now email their customers directly from the abandoned cart view, enabling them to improve their sell rate by reaching out to customers that did not complete a transaction.
  • Free shipping promotions: Another example of Volusion putting the best sales tools directly into merchants’ hands – free shipping drives sales and keeps customers coming back. Now merchants can easily enable “Free Shipping” with one click on chosen products to increase conversions.
  • Hassle-free tracking: Shipping details now link directly to the carrier tracking pages. Customers can now self-service their tracking requests easily and painlessly by using the embedded direct link to the shipping carrier tracking site.

About Volusion


Volusion is the leader in shopping cart software for online businesses. Over the last 10 years, thousands of companies have used Volusion to succeed online, including market leaders such as Motorola, 3M and The University of Oregon.  For more information about Volusion, please visit Volusion.

Keywords: Volusion 2011 v11

Average Review Rating: 3 based on 2 reviews. Write a review.

Negative Customer Review
averypaul (Guest)
VOLUSION = Ecommerce Suicide if you need ANY customer support---GOOD LUCK!!
Looking for a shopping cart to sell online / ecommerce?? ....AVOID Volusion!!!!!

In our experience ABSOLUTE WORST COMPANY we've EVER dealt with! A million headaches from the start. Hmm, where to begin... We were totally fooled by the online cart comparison technical reviews. DO NOT BE FOOLED. Their coding is IMPOSSIBLE compared to other carts. Need to customize your cart? Yeah, right. Good luck!!! But worst than any of the coding nonsense is their COMPLETE & UTTER arrogance with customers, treating customers like garbage. And I'm not just talking one person, one ticket, one day, one week. I'm talking thru & thru. One thing's for sure: they're consistent! This may be why?

Customer service is really just a shell (bogus) department that's actually just sales. You're there for THEM, they're not there for you. Your problems? Their "opportunities"! Cart not working? Oh, "sorry, that's customized. Contact our coders for a price!" Of course, they make sure to carefully hide their shopping cart code in .asp so you can't do SIMPLE tweaks like moving a box to the left or right without a ridiculous amount effort. Their excuse? They actually wrote something like "We don't make it available to customers or employees so they don't break it." Even more pitiful, we're convinced that it's the same 1 or 2 persons handling all of customer service (the same arrogant tone & writing is always the same) BUT they keep making up bogus names & never have the same person responding to their own thread. It's so funny, because they think they're clever "avoiding responsibility" by changing names each time, so that no "one person" is actually responsible for the ticket. What a joke. To top it off, they also assault you with a lot of junk mail, sending emails to you from "Chief Customer Officer" (CCO) and "Customer Experience Manager" (CEM) and a hundred other silly self-appointed names to give the ILLUSION that they give a s---), providing links to surveys you KNOW they don't read because if they actually cared, they'd be reading the tickets or the forums, both a wealth of information. Survey links (in this case) are just a bogus way to "allow the customer to blow off steam" lol. That's our opinion. You see these companies everywhere. They think that customer service is going to cost a lot, so they spend a lot MORE money, time, effort, setting the company up so that it LOOKS like customer service is their thing, when, in reality, they're only fooling themselves (& robbing you in the process).

Think you'll "try'em out and see what happens"? That's what we thought too! And no sooner had we done the online chats etc and registered...than their whole tone changed. Online chat support is suddenly unavailable. "Tickets" system is completely bogus attempt to LOOK like they care, but try asking for customer support, and every answer is basically "sorry, that's customized". Huh?

Don't be fooled by the message they make you listen to OVER & OVER ad nauseum when you call for support, the one that says "received this (blah blah) award".

We wondered where the "Wizard of Oz" was hiding throughout this whole experience...was anybody really overseeing these power-hungry employees? We figured it's one of 2 things: either owner/CEO is off in Tahiti somewhere sipping his favorite cocktail, or the more likely one, that, as they say, "The fish rots from the head down". That's our opinions and how our customer experience was. You'll laugh too because they send these joke emails to you after a problem from "Chief Customer Officer" or "Customer Experience Manager" giving you a "chance" to fill out a survey (like they even look at those obviously), and we told them, if they really want to know more and are "Chief Customer Officer" or "Customer Experience Manager" (and the 10 other bogus titles they created to give the ILLUSION of customer service), they should read the actual tickets and oversee their employees, or read the forums or the suggestions. Reviewing those forums you see like 90% of them aren't even answered, and if they are, it's not by their admin, nor their" CCO" or "CEM" yada.

One thing's for sure, don't judge a cart by ratings in technical magazines etc. They just write those off the trials/demo. They don't actually interact with Customer Service on a daily basis. In the end, what you're ultimately buying and what you have to deal with- on a daily basis- is Customer Service...or in this case, the shell of Customer Svc.

It's like the biggest SCAM too: they put so much energy into PRETENDING to emphasize customer support, but none into ACTUAL customer service. It's the strangest thing we've ever seen.

When you put yourselves ahead of your customers, you may win the battle, but you lose the war, ie you come out the wrong end every time.

In our opinions, from having dealt with them for months, with MASSIVE DAILY HEADACHES, THIS IS one of the ALL-TIME WORST COMPANIES we've ever dealt with.

Karma B., CIK
Customer Is King
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